{"id":9528,"date":"2024-11-14T20:48:02","date_gmt":"2024-11-14T20:48:02","guid":{"rendered":"http:\/\/localhost\/myPLTodayTestingSite\/?page_id=9528"},"modified":"2024-12-01T16:29:33","modified_gmt":"2024-12-01T16:29:33","slug":"research-2","status":"publish","type":"page","link":"http:\/\/playlisttoday.uk\/index.php\/research-2\/","title":{"rendered":"Research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;List&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-secondary-color&#8221; background_image=&#8221;http:\/\/playlisttoday.uk\/wp-content\/uploads\/2024\/11\/bigstock-181800316-scaled.jpg&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|||30px|false|false&#8221; filter_opacity=&#8221;81%&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|5px|5px||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Background Music&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_font=&#8221;Roboto|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#111111&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-secondary-color&#8221; custom_padding=&#8221;|40px||40px|false|true&#8221; filter_opacity=&#8221;82%&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Brand Loyalty&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Improved Brand Image and Loyalty: Consistent music strengthens brand identity. <a href=\"https:\/\/www.researchgate.net\/publication\/4885081_In_search_of_the_right_in-store_music\" target=\"_blank\" rel=\"noopener\">Morrison, M., &amp; Beverland, M. B. (2003)<\/a><\/em><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Customer Behaviour&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Influence on Consumer Behavior: Music tempo affects shopping pace and spending. <a href=\"https:\/\/www.researchgate.net\/publication\/309255897_The_influence_of_background_music_on_shopping_behavior_Classical_versus_top-forty_music_in_a_wine_store\" target=\"_blank\" rel=\"noopener\">Areni, C. S., &amp; Kim, D. (1993)<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Customer Experience&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Enhanced Customer Experience: Background music improves satisfaction and creates an inviting atmosphere. <a href=\"https:\/\/www.researchgate.net\/profile\/Luca-Petruzzellis\/publication\/312809201_Hey_Dee-Jay_Let's_Play_that_Song_and_Keep_me_Shopping_All_Day_Long_The_Effect_of_Famous_Background_Music_on_Consumer_Shopping_Behavior\/links\/58bbd5a6aca27261e525c54a\/Hey-Dee-Jay-Lets-Play-that-Song-and-Keep-me-Shopping-All-Day-Long-The-Effect-of-Famous-Background-Music-on-Consumer-Shopping-Behavior.pdf\" target=\"_blank\" rel=\"noopener\">Milliman, R. E. (1982)<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|||30px|false|false&#8221; filter_opacity=&#8221;81%&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|5px|5px||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Screen Media&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_font=&#8221;Roboto|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#111111&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|false|true&#8221; filter_opacity=&#8221;82%&#8221; sticky_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22%93}&#8221; background_color=&#8221;gcid-secondary-color&#8221; custom_margin=&#8221;||63px||false|false&#8221; hover_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_blurb title=&#8221;Enhanced Information Retention&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf164;||fa||400&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Dynamic signage improves retention of promotional messages. <a href=\"https:\/\/www.researchgate.net\/publication\/220670326_Shoppers'_Experiences_of_Digital_Signage-a_Cross-National_Qualitative_Study\" target=\"_blank\" rel=\"noopener\">Dennis, C. et al. (2010)<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Targeted Marketing and Flexibility&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf217;||fa||900&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In-store screens allow rapid content changes for targeted marketing. <a href=\"https:\/\/www.researchgate.net\/publication\/246926184_Marketing_Strategy_and_the_Internet_An_Organizing_Framework\" target=\"_blank\" rel=\"noopener\">Varadarajan, R., &amp; Yadav, M. S. (2009)<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Increased Engagement and Sales&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#252422&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;65059203-12d3-44f6-8371-3f5cf61a0475&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Nunito|600|||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.64)&#8221; body_font_size=&#8221;18px&#8221; body_link_text_color=&#8221;#252422&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Digital screens attract attention and boost sales. <a href=\"https:\/\/www.researchgate.net\/publication\/250168733_Behavioral_Effects_of_Digital_Signage\" target=\"_blank\" rel=\"noopener\">Burke, R. R. (2006)<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-primary-color&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;65deg&#8221; background_color_gradient_stops=&#8221;#000000 0%|rgba(255,255,255,0) 100%&#8221; custom_padding=&#8221;52px|60px|52px|60px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_module=&#8221;10204&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22background_color%22%93}&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_1\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #d4cfcf !important; 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Morrison, M., &amp; Beverland, M. B. (2003)Influence on Consumer Behavior: Music tempo affects shopping pace and spending. Areni, C. S., &amp; Kim, D. (1993)Enhanced Customer Experience: Background music improves satisfaction and creates an inviting atmosphere. Milliman, R. E. (1982)Dynamic signage improves retention of promotional messages. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9528","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/pages\/9528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/comments?post=9528"}],"version-history":[{"count":0,"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/pages\/9528\/revisions"}],"wp:attachment":[{"href":"http:\/\/playlisttoday.uk\/index.php\/wp-json\/wp\/v2\/media?parent=9528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}